SEM

 
 

Considering Search Engine Marketing (SEM), targeting the wrong keywords will be very expensive for you – just remember that service providers like Google AdWords or Yahoo! Search Advertising are paid by click (PPC). That means that every time a user clicks on one of your advertisements, your account will be charged a fee. With irrelevant keywords – on which your ads are based – your invest in Online Marketing will result in a poor Return On Invest (ROI). In simple words: You’ll burn money!

Keyword Research saves money

We’re sure that we have shown you the importance of strategic and well-performed keyword research. You know your customers within your established markets, but do you know their wording or specialties in the language outside the borders of your base markets? If not, you should consider to use the expertise of our specialists in native language keyword optimization!

Striking example for the importance of keyword research

If you want to be demonstrated the power of strategic keyword research, lets have look at the two phrases

  • Search Engine Marketing (SEM) and
  • Search Engine Advertising (SEA)

Search Engine Advertising means that you run an online marketing campaing, with which you place ads (especially text ads) within certain areas of search engine result lists (e. g. Google AdWords). On the other hand, Search Engine Marketing is a generic term that includes both Search Engine Advertising as well as Search Engine Optimization (SEO). Strictly spoken, SEA is a part of SEM!

But why are people – both interested amateurs and professionals – are always talking about SEO and SEM as two separate concepts? Because these terms have established themselves in common language – though this use isn’t really correct. As a consequence, you should be targeting SEM and SEO as key phrases if you want to optimize web pages for these fields. If you would use the correct names of the corresponding disciplines, you and your website would be neglected by search engine robots and users for the term SEM, which is commonly used when searching for possibilies of placing ads in search result lists.

This short example has shown you the importance of a well-executed keyword research for SEM (or better SEA :) ) and SEO.

Contact us if you want to gain more insights and better results – which means relevant traffic by members of your target groups!