Keyword research

 
 

Basically, keyword research means nothing more than researching and finding words and phrases that search engine users would use while searching for your product and product category. You know your business, right? So why shouldn’t you do this work yourself?

Tools aren’t enough

Sure: There are even free tools and web services online, naming only Google Insights for Search as an example. With these tools you are able to analyze basic trends in keyword and phrase use by Google. But these tools are mostly isolated and pay attention only to data from one source. They don’t give you absolute numbers of searches, too, but only show logarithmical scales – you can’t really judge by itself if the amount of searches satisfy your business needs (i. e. attention of potential customers or visitors). To gain further insights, you have to compare the results to these of other phrases in order to have a better judgements.

There are tools that provide you with more and sophisticated data, but usually, these tools don’t come around for cheap – and don’t forget to calculate your time as an expense.

Finally: Every result of any tool has to be interpreted to gain valuable advise on which keywords and phrases to focus in your efforts. To have long-lasting and positive effects on your ROI, these interpretations mustn’t be based on gut feelings or brainstormings, but on expertise, which includes the following key aspects:

  • native language (especially if you want to expand your business beyond borders)
  • current trends (usage patterns change during the course of time)
  • long tail phrases (e. g. “where can i buy videogames online with next-day-delivery?”)
  • phases along the buying process (used keywords vary whether a user wants general information or to buy a certain product immediately)
  • correct orthography and semantics

All these aspects have to be fulfilled to build a solid base for your efforts and achieve targets that you set for your business. As you have noticed, the field of keyword research uses expertise and techniques from several scientific genres. We as specialists for native language keyword research and optimizing provide you with all these labors.

Our staff has a great experience, which is needed to do the task properly – as well as state-of-the-art tools to base your order on solid, realible data. Test us, we’ll be glad to match your business challenge!