Unique Content

 
 

This one’s for free: It’s always favourable to supply your users with tons of relevant and unique content.

Content is king!

Besides editorial content or detailed product pages, the following examples show you excellent examples of useful content which are not only good for the users of your page, but also for search engine robots and spiders:

  • product ratings
  • guidebooks
  • market reports
  • glossaries
  • …

To give you an ostensive demonstration, lets have a look at the following glossary of SEO, SEM and keyword research terms:

Anchor Texts

Visible link names for hyperlinks included in web pages. Anchor texts are evaluated by search engine robots and are a part of the determination process for which keywords your website pages are indexed. Relevant anchor texts are an excellent way of improving your SEO efforts.

Backlinks

Links to your website or certain pages of your website from external sources, i. e. other websites. Good backlinks with relevant anchor texts are likely to improve your SEO efforts.

Bad Neighborhood

Backlinks from dubious websites may push your own website into a bad link neighborhood, which may result in search engine penalties oder downgrading of your SERPs. Consider consulting professional service for maintaining a permanent observance of your backlinks.

Black Hat SEO

Unethical SEO techniques to improve search engine rankings for a website. If discovered, these techniques are likely to be punished by the search engine provider which can lead to an exclusion of the service.

Buying Process

The decision of a person to buy a kind of product/service or a certain product passes through several stages: Identifying, searching, evaluating, deciding, purchasing, re-evaluating. Keywords and phrases used within these stages differ, so that keyword optimizing for users within a special situation or stage has to consider these differences. E. g. phrases within stages near to concluding buying act tend to be longer than in the first informational stages (e. g. “where can i buy blue baby shoes for 20$ with next delivery”).

Headlines

HTML-tags <h1>, <h2>, <h3>, … Words and phrases used in the headlines of a web page are an effective indicator for search engines to determine the core points and content of it. A balanced and well-phrased headline structure is a very strong factor for your SEO efforts. To name only one guideline: Use only one <h1>-headline (headline of first order) per page and do it as far on top of the websites’ body as possible. Use headlines of lower orders (<h2>, <h3>, <h4>, …) only below the <h1> tag and don’t do it in an excessive way.

Keyword Research

Researching keywords and phrases that people use when searching for information in search engines on the WWW. Keyword research is often geared towards website content, target groups, language trends, long tail phrases and stages of the buying process.

Link directories

Link directories maintain a directory of (topically) sorted websites to ease users’ access to a certain topic on the web. Well credited link directories are a good source for backlinks to your website, but a lot of link directories offer little to no value for your SEO efforts, since these directories have been excluded from major search engine algorithms. To the extreme, some link directories “in bad neighborhood” may also leed to penalties directed to your website. Refer to Backlinking experts like us to determine the right link directories and do the submission work for you :) !

Link Popularity

Benchmark of the amount and quality of the backlinks of your website.

No-Follow

Hyperlinks in the web can be disrated by the “no-follow”-tag. If your backlinks possess this tag, these links don’t count for the link popularity of your target web page. These links aren’t useless, but much less effective for your SEO efforts.

SEA

Abbr. of “Search Engine Advertising“. Placement of advertisements in corresponding areas of search engine result lists, especially as text ads. Often paid for on PPC (Pay-per-Click) basis.

SEO

Abbr. of “Search Engine Optimization“. Efforts and techniques to improve the visibility of a website in search enginges by improving search engine result positions (SERPs) in generic search engine result lists. SEA and SEO efforts can be combined, as these areas are treated seperately by major search engine providers.

SEM

Abbr. of “Search Engine Marketing“. Originally the superordinate concept that includes both SEA and SEO, SEM currently denotes the prevalent term for SEA.

SERP

Abbr. of “Search Engine Results Page” or “Search Engine Results Position“. Page or position of your websites’ pages in the search engine result lists for the keywords and phrases targetted by your SEO efforts.

URL

Abbr. of “Uniform Resource Locator“. URLs identify and locate resources in computer networks, especially in the WWW. Considering SEO, “speaking” URLs are effective, as URLs are heavily weighted by search engines (e. g. “www.example.com/targeted-keyword/targeted-keyword.html). If your users can naturally read URLs of your website and your keywords are implied there, this is a strong factor for the success of your SEO efforts.

White Hat SEO

Ethical SEO techniques which match the guideslines of search engine providers. Only these ethical techniques should be used to maintain long-lasting positive effects of SEO efforts.